Ten (10) Biggest Takeaways From Variety’s Entertainment And Technology Summit

There is no better time than now to set new trends for TV leaders and content creators. After the pandemic, many consumers sought out entertainment, which allowed them to spend more free time. At the Variety’s Entertainment and Technology Summit, executives, leaders and the general public talk about new media content and retreats after the pandemic – either following what’s done before, or embracing those new ideas. Last year.

we keep changing names
In a keynote address, Netflix’s Chief Marketing Officer Posoma St. John explained the current process of renaming, which will help consumers build a personal, emotional connection to the products they interact with. meet them.

“When I was a kid, I went. Every time you come to the playground you have to re-introduce yourself. At that point I looked back and felt like I was constantly being renamed. Yours. What’s the name? What’s your favorite color? What do you like? We focus again. If I think about how to do it now, how, how do I interact with people? What do I think we What do both agree on? Our race or ethnicity or gender or sexual orientation, there are no such things that characterize us. My serious vision and attitude, how do I communicate with people immediately? Why do we associate certain products or brands It’s a broad idea that sometimes seems unfair. It can be very emotional. Do you see yourself in a product or service that speaks for itself?”

The most important detail for starting new projects is the timing
In another keynote, Rob Lowe, best known for his roles as Sam Seaborn in “The West Wing” and Chris Treasure in “Parks and Entertainment”, wrote his popular new podcast “Really! Rob Lowe”. .

“Just having a great idea isn’t enough. Time is of the essence. People talked to me about doing a podcast for a while. I had a very serious interest for a few years. I love storytelling, talking to people, interviewing Got an interest in doing. Kimmel Live!’], ‘Good Morning America,’ and put on a ball. An absolute blast. I could do, ‘I can do this for a living.’ Started as podcasting work ‘Zee will show a show.’ And then Sarkar. So all such things are being ignored in one go, and this seems to be the right time to do so.”

When human-human connectivity isn’t on the table, metaware is always an option
In “The Sean Steelers: Breakthrough Entertainment Innovation,” Christina Wooden, Vice President of Brand Partnerships with Wooden, explains how the pandemic helped Roblox understand the power of virtual events and products.

“We’ll see more conversations about Metaware. If you can’t do something in the world of physics, if you have physical limitations or can’t open a movie because of the government, there are now options to do something in virtual space. We the people Greet audiences with a virtual experience. That’s how you engage fans. We see this not only in entertainment, but in fashion as well. But products without doing anything physically The opportunity to test out so they can actually make a virtual debut and get real-time feedback from the audience. Let y be part of the design process.

Power Jodi renamed to Talk and Fan Contacts
In a pivotal chat, Paris Hilton and Carter Milligan openly talked about getting married and seeing her transformation in conversation with Hilton’s loyal fans.

“He understands how to be a celebrity, but understands love,” Milligan said. “The way he interacts with his fans. And I’m going to marry him because I’m going to marry him in the world so it’s very interesting to me.” Oh, I grew up singing his songs, I grew up watching The Simple Life, or I want him to advocate. ”

Trend Setters: Following the Disruptive Television Industry
In a keynote address with successful trendsetters in the disastrous television industry, Miguel Panel, SVOD President of AMC Networks, spoke about the impact of the coronavirus pandemic on TV production.

“During the pandemic, many of our production were affected,” Panella said. “They have to be postponed or delayed. Our checkout calendar is late. This is something we need to change. Having a solid checkout calendar is very important in terms of driver registration and acquisition.”

Storytelling and playing while streaming
In a keynote address with content streaming leaders, Twitch’s chief content officer Michael Aragon said it’s more about functionality than gaming.

“People unfamiliar with Twitch tend to think of us as a live streaming video and gaming platform, but that’s really just the tip of the iceberg,” Aragon said. “We do video chat with truly interactive features, which means you can build community with creators and the rest of the audience while you watch.

In times of this pandemic, that community was very important, so we saw a jump in sightings. ”

Re-marketers – Building Audiences Despite Today’s Media Divide
Sofia Hernandez, head of North American business marketing at Dictok, said the application is more than just a social platform.

“We are not a social platform,” Hernandez said. “Tiktack runs on a map of content, so we only consider ourselves as an entertainment site. Our users spend a day watching a movie on TikTok – so when people see the community they come to see TikTok .

Aggregate data and collaboration is the future of multi-site advertising domains
In “The Roaring 2020: The Exploration of Multi-Platform Advertising,” comScore’s head of revenue, Carol Hinnant, discusses the challenging but exciting nature of the burgeoning multi-platform advertising industry and what advertisers are prioritizing for growth? Workspace.

“The speed at which you get that data. Some are faster than others, but you have to understand it. And you have to clear it, you have to understand it, you have to make good decisions based on it. It’s a complicated one.” The world but it is changing at the speed of light.

How to Make Money in NFT Bonanza Entertainment Brands
In another keynote speech, Sweet’s founder and CEO Tom Mison spoke about the importance of increasing NFT’s capacity to reach customers who want to become collectors but don’t know how.

“You really control the number of consumers who can get the experience because it’s very technical and very complex,” Mizon said. “So brands want to do more and consumers want to be collectors, but you really have to break down those kinds of barriers to understand it and make it that easy.”

Creators are the heart and soul of Clubhouse
During the Fire Chat, Fadia Kathar, Head of Media Partnerships for the audio social networking Clubhouse, discussed the strengths of Clubhouse and supporting creators as a community.

“You know, I’ve worked on the platform for years to embrace creators, but from day one, Clubhouse has welcomed or recognized creators and community members like me or brought them home. We Support creators and community members because we see potential, Katherine said. We’re for trend forecasters. When they talk about how creators are at heart and soul, they really mean it. And they really hold it in a way that they support creators and we all support that. As a group of creators.”

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